I have seen some Thai commercials before, and I think they are exaggerated and funny, but I have to say they are very creative. Until I saw the public service advertisement of the Thailand Health Promotion Foundation, urging people to wear helmets correctly when riding outdoors to prevent traffic accidents. Helmets can save lives and reduce the risk of brain damage.

The advertisement is mainly in the form of illustrations, which is concise and clear. In the event of a safety accident along the way, the helmet is like a parachute, which can cushion falls and head injuries. The safety protection effect is very realistic and the visual impact is strong, which shows the importance of helmets.

“Land safe. Always wear a helmet.”

Advertising Agency: Y&R, Bangkok, Thailand

Chief Creative Officer: Trong Tantivejakul

Creative Director: Jirasak Tungkanopas

Art Directors: Ukrit Karnsomwan, Thirayu Taninpong

Copywriter: Thirayu Taninpong

Illustrator: Remix Studio Bangkok

Photographer: Anuchai Secharunputong

Producer: Amornmarn Rattanarakpinyo

Print Producer: Tanabodee Nelabusabanon

Business Director: Preyanant Athikomvoradilok

Director Of Social Marketing Support Unit: Supatnuj Sorndamrih